Square Elephant Productions crafted a series of four six-second sponsorship idents for Bostik’s BluTack, creatively integrated with the live broadcast of the 2021 French Open, also known as Roland-Garros, featured on Eurosport. These idents are designed to capture the essence of BluTack and the dynamic spirit of one of tennis’s most prestigious tournaments, engaging viewers with innovative visuals that highlight the brand’s presence alongside thrilling sports action.