Behind the Camera.
Beyond the Brief.
Thoughts, insights and stories from the Square Elephant studio
covering film, advertising, production and creative culture.
June 1, 2026
11 min read
TV Advertising in the Streaming Era: Why Brands Are Returning to the Big Screen
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May 20, 2026
8 min read
Video Corporate Production: How to Make the Complicated Feel Simple
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February 26, 2026
6 min read
Why London’s Best Creative Production Agencies Are Moving Beyond the 30-Second Spot
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February 1, 2026
13 min read
The Biggest UK Advertising Trends Shaping 2026: Why Video, Social and AI Lead the Shift
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January 29, 2026
10 min read
The Death of the Traditional Ad: Why Hyper-Local Campaigns Are Winning in 2026
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January 27, 2026
7 min read
London as a Backdrop: Navigating the Newest Filming Incentives and Locations in 2026
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July 19, 2025
7 min read