Blog

Making of Bioflow animated TV Advert: Multipass 3D Rendering

By Blog, Video Sep 27, 2014

This animated 3D TV advert, which was launched last weekend on Sky Sports during their coverage of the 2014 Ryder Cup, is the latest ad from Bioflow Sport Magnetic Wristbands, one of the world’s leading suppliers of magnetic wrist products.

The concept was developed in-house for Square Elephant Productions by Parag Sankhe and Martin Smith who had to surmount the challenge of creating an eye-catching advert for a traditional healing product which is used by many professional and amateur golfers, whilst still satisfying the regulations of the clearance agency Clearcast who police the industry on behalf of the commercial TV networks and who have very strict guidelines for such adverts.

THE FUTURE OF TV ADVERTISING

By Blog Sep 22, 2014

For fifty years or more TV advertising was regarded as the holy grail of advertising but as there were only a couple of commercial networks available it was also extremely expensive and beyond all but the biggest brands. However,with the advent of the dot-com revolution during the past two decades many new and increasingly innovativeavenues for advertisers have emerged for them to use in the digital age.

Travel firms ramp up TV ad spend by 33% on last year

By Advertising, Blog, News Sep 04, 2014

Spending by travel companies on TV advertising in the UK increased by one-third in the first months of this year.

The figures, compiled by Neilson and reported by Travel Weekly sister website Travolution, show a 33% rise in TV ad spending compared with January to May last year, with much of the increase driven by leading online travel agents (OTAs).

Bollywood Actress Ferena Wazeir Montage

Video By Blog, Home page stuff, Video Nov 09, 2012

Video beauty montage we created for Bollywood actress Ferena Wazeir, born 25 July 1986, is a British Asian actress. she has appeared in music composer A.R. Rehman’s video which was an ode of love to the Taj Mahal. There she played the character of Mumtaz Mahal, the legendary beauty for whom the Taj was built. She also worked with singer Hariharan for his music composition before being cast by director Ketan Mehta for his epic story Rang Rasiya/Colours of Passion. Soon after followed her first lead role in Raj Kanwar’s Sadiyaan which marks the launch of Shatrugan Sinha’s son Luv Sinha. The film also stars Rishi Kapoor, Rekha and Hema Malini.
Wazeir has landed a lead role in the Bosnian director Danis Tanovic’s upcoming project.