Blog

This year Square Elephant Productions has partnered with The Brixton Reel Film Festival which will screen films related mental well-being and self empowerment from 10th - 15th November. The Brixton Reel Film Festival is an annual event dedicated to working with diverse local communities. festival show the best new films and arts, and along the way explore positive images of mental well-being and self empowerment.

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Consumers More Likely To Trust TV Ads Than Online Video & Search Ads [Nielsen] Sixty-three percent of consumers surveyed said they trusted TV ads, while only 48 percent trusted online video ads.

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As Summer draws to a close and Autumn officially begins we know that businesses and their marketing teams are already planning ahead for their successful Christmas Marketing campaigns. Preparation, product selection, creative campaigns and Black Friday are now the four words and phrases for a successful Christmas period.

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Government plans to extend tax breaks for the British film industry have been approved by the EU. Under the scheme, film production companies can claim tax relief of 25% payable towards the cost of production. Chancellor George Osborne said he hoped the move - first announced in the Budget - would help attract more blockbuster productions to the UK.

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The casting team at Square Elephant Productions is seeking babies for an upcoming Cheeky Chompers baby product TV Commercial which will be filmed in a studio in Edinburgh, Scotland, on 23rd September 2015.

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Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

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From ad networks and exchanges to demand-side platforms and other app publishers, app marketers have left no stone unturned when it comes to finding new mobile channels on which to advertise their apps. And yet, as the market matures and evolves, most developers are finding mobile as a channel to be saturated, competitive and increasingly expensive. For help, some app marketers have turned to television to promote their apps. It started, notably, during this year’s Super Bowl, with commercials for not one but two different mobile games — Clash of Clans and Game of War, featuring celebrities no less than A-listers Liam Neeson and Kate Upton. The industry took notice, and many other app developers have since followed suit. Slowly but surely, the mobile industry is turning to TV advertising as a critical component in the overall marketing mix.

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