6-sec sponsorship idents on Eurosport
Laka is community-powered cycling insurance, built for modern riders who want fair, transparent cover without traditional fixed premiums.
Square Elephant produced a high-impact 20-second TV commercial, supported by two 6-second broadcast idents, created specifically for cycling audiences watching live sport across Europe.
TV Advertising Strategy
The campaign was strategically placed on Eurosport, targeting a highly engaged audience of amateur and performance cyclists.
The idents aired during premium cycling coverage including:
- Liège–Bastogne–Liège
- Amstel Gold Race
- Paris–Roubaix
This ensured the brand appeared alongside world-class racing moments, reinforcing credibility and relevance within the cycling community.
Broadcast-Ready Creative
The TV advert communicates Laka’s core proposition clearly:
- Theft, accidental loss and damage cover
- Protection at home and abroad
- Cover for sportives and amateur races
- Community-driven insurance model
The creative was designed for clarity within a 20-second broadcast window, using concise messaging, strong visual identity and audience-first storytelling.
Results-Driven TV Campaign Production
This project demonstrates our capability in:
- TV commercial production for specialist audiences
- Broadcast compliance and delivery for sports networks
- Short-form brand idents for live event programming
- Strategic media placement within premium sports environments
By combining targeted TV advertising strategy with focused creative execution, the campaign positioned Laka directly in front of serious cyclists at the exact moment they are most engaged.