Millions gathered around television sets Sunday evening to watch the Denver Broncos take down the Carolina Panthers in an 24-10 victory, but for many of those revellers the outcome of the game was secondary to the annual crop of splashy, big-budget Super Bowl ads. It's that time of the year where the big players in advertising square off in TV commercials worth millions of dollars per second. In the biggest live event to hit the globe, advertising is highly prized and valued. You’re your own judge, of course, but if you feel like listening to the professionals, then here are our best 10 Super Bowl 2016 Commercials.
Television advertising spend has grown by 8pc in the UK this year, but is set to be overtaken by the internet by 2018 This Christmas will see a record amount of TV advertising spend in the UK, according to a new report. The latest global advertising spend forecast by ZenithOptimedia says that £310m (7.9pc of total UK ad spend) will be spent in December – a historic high for TV advertising spend during the Christmas season in the UK. This is up from £287m in 2014.
This year Square Elephant Productions has partnered with The Brixton Reel Film Festival which will screen films related mental well-being and self empowerment from 10th - 15th November. The Brixton Reel Film Festival is an annual event dedicated to working with diverse local communities. festival show the best new films and arts, and along the way explore positive images of mental well-being and self empowerment.
As Summer draws to a close and Autumn officially begins we know that businesses and their marketing teams are already planning ahead for their successful Christmas Marketing campaigns. Preparation, product selection, creative campaigns and Black Friday are now the four words and phrases for a successful Christmas period.
Government plans to extend tax breaks for the British film industry have been approved by the EU. Under the scheme, film production companies can claim tax relief of 25% payable towards the cost of production. Chancellor George Osborne said he hoped the move - first announced in the Budget - would help attract more blockbuster productions to the UK.
