Behind the Camera.
Beyond the Brief.
Thoughts, insights and stories from the Square Elephant studio
covering film, advertising, production and creative culture.
February 26, 2026
6 min read
Why London’s Best Creative Production Agencies Are Moving Beyond the 30-Second Spot
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February 1, 2026
13 min read
The Biggest UK Advertising Trends Shaping 2026: Why Video, Social and AI Lead the Shift
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January 29, 2026
10 min read
The Death of the Traditional Ad: Why Hyper-Local Campaigns Are Winning in 2026
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January 27, 2026
7 min read
London as a Backdrop: Navigating the Newest Filming Incentives and Locations in 2026
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July 19, 2025
7 min read
Why You Need to Start Planning Your Christmas Campaign in Summer (And How to Get It Right)
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March 17, 2025
2 min read
Laurence Olivier’s former voice coach now considered UK’s ‘oldest’ podcaster
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September 17, 2024
7 min read