Behind the Camera.
Beyond the Brief.
Thoughts, insights and stories from the Square Elephant studio
covering film, advertising, production and creative culture.
February 1, 2026
13 min read
The Biggest UK Advertising Trends Shaping 2026: Why Video, Social and AI Lead the Shift
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January 29, 2026
10 min read
The Death of the Traditional Ad: Why Hyper-Local Campaigns Are Winning in 2026
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January 27, 2026
7 min read
London as a Backdrop: Navigating the Newest Filming Incentives and Locations in 2026
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July 19, 2025
7 min read
Why You Need to Start Planning Your Christmas Campaign in Summer (And How to Get It Right)
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March 17, 2025
2 min read
Laurence Olivier’s former voice coach now considered UK’s ‘oldest’ podcaster
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September 17, 2024
7 min read
#HONORtheChallenger : Square Elephant Productions produce a new campaign film to help those living with ALS and MND
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January 5, 2024
4 min read