This animated 3D TV advert, which was launched last weekend on Sky Sports during their coverage of the 2014 Ryder Cup, is the latest ad from Bioflow Sport Magnetic Wristbands, one of the world’s leading suppliers of magnetic wrist products.
The concept was developed in-house for Square Elephant Productions by Parag Sankhe and Martin Smith who had to surmount the challenge of creating an eye-catching advert for a traditional healing product which is used by many professional and amateur golfers, whilst still satisfying the regulations of the clearance agency Clearcast who police the industry on behalf of the commercial TV networks and who have very strict guidelines for such adverts.