For fifty years or more TV advertising was regarded as the holy grail of advertising but as there were only a couple of commercial networks available it was also extremely expensive and beyond all but the biggest brands. However,with the advent of the dot-com revolution during the past two decades many new and increasingly innovativeavenues for advertisers have emerged for them to use in the digital age.
But whilst advertising on websites, tablets and mobiles all have their place in a marketing plan we believe that TV advertising still has a very important role to play, especially since the digital switchover as almost all households can now access a wide range of commercial TV channels.
This means that there are many great opportunities for small and medium size businesses to advertise on channels such as Dave, Yesterday, Pick, Sky Sports, Drama or the numerous bespoke networks that now exist and this, in turn, has created the perfect opportunity for you to advertise your product or service directly to your target audience. For example, as you can see at the bottom of this blog, if you manufacture bicycles or their associated merchandise you can book slots on Eurosport or ITV4 during their coverage of the Tour de France and speak directly to your potential market.
The production costs for TV adverts that are going to be broadcast on the new networks are probably far cheaper than you may have expected. For example, here at Square Elephant Productions, our animated advert fees canstart at £2500 with live action ones beginning at £4000.
