In 2014, Shell entered into a three-year agreement with Hyundai Motorsport to become Title Sponsor and Technical Partner to the Hyundai Shell World
n 2014, Shell entered a three-year global partnership with Hyundai Motorsport as Title Sponsor and Technical Partner of the Hyundai Shell World Rally Team competing in the World Rally Championship.
The WRC is one of the most demanding motorsport championships in the world. Cars compete across gravel, asphalt, ice and snow, pushing engineering to the limit in temperatures ranging from -30°C to +40°C. It is the ultimate real-world performance laboratory.
Square Elephant Productions was commissioned to produce a series of branded content films during WRC Rally Spain, capturing the intensity of the sport while highlighting Shell’s technical contribution to the team.
This particular film focused on the product itself, showcasing how Shell’s advanced fuel and lubricant technology supports maximum performance under extreme rally conditions.
From trackside cinematography to precision storytelling, the content balanced high-energy motorsport visuals with clear brand messaging, delivering a powerful automotive brand film designed for global audiences.
