For fifty years or more TV advertising was regarded as the holy grail of advertising but as there were only a couple of commercial networks available it was also extremely expensive and beyond all but the biggest brands. However,with the advent of the dot-com revolution during the past two decades many new and increasingly innovativeavenues for advertisers have emerged for them to use in the digital age.
Spending by travel companies on TV advertising in the UK increased by one-third in the first months of this year. The figures, compiled by Neilson and reported by Travel Weekly sister website Travolution, show a 33% rise in TV ad spending compared with January to May last year, with much of the increase driven by leading online travel agents (OTAs).